SWOT ANALYSIS

SWOT ANALYSIS

Strength:

• Low cost of goods with high profit
• Good quality tea and pearls with friendly customer service.
• High quality drinks for our entire menu
• Our house brand speciality: Ooh La La, Bo-Ba-Boo, Peachilicious, and Tropical Sunset.
• Results of effective management.
• Competitive pricing.

Weakness:

• Forecast demand
• Cash flow

Opportunity:

• The Bubble Tea’s fever is heating up in developed countries like the US and Japan including the third world countries like Vietnam and Indonesia. It is becoming a global trend
• Huge market: many target customers around the area
• Health property

Threat:

• Too high rental cost
• Seasonal demand: winter and summer are different
• Competition. Although there are not very many Boba shops around the area, there are many other restaurants and coffee shops that people can go to as an alternative