The dominant target market
for Bocha Tea Lounge is a regular stream of local residents. Personal and
expedient customer service at a competitive price is key to maintaining the
local market share of this target market.
Fullerton City’s Income
Household 2006-2010
The graph above illustrates per capita money
income in past 12 months and median household income from 2006 to 2010 of
Fullerton city. It clearly shows that both incomes of Fullerton are higher than
that of California State. Therefore, we have a strong base to believe that
population of Fullerton has the higher disposable income than the average of
California state population. In short, our Boba drinks should be affordable for
Fullerton citizens.
Maybe you guys can offer student discounts since students make less than the median household.
ReplyDeleteThanks for your feedback. In term of sale promotion, we are considering to give discount for students by tax exemptions.
DeleteThe figures are very nice, but is this an accurate representation of the average median income for students?
ReplyDeleteA well structured outline
ReplyDelete