Market segmentation

Our target customers are families, high school and college students. This is not only a good place to relax after school with affordable drinks and snacks but also a good idea to create a bonding time with your family members. Office workers are also our potential customers. There are a lot of business buildings surrounding our location. So, during lunch time, they could enjoy their short break at our place. Bocha Tea Lounge wants to establish a large regular customer base, ranging from 15 to 34. This will establish a healthy, consistent revenue base to ensure stability of the business.