Saturday, July 27, 2013

MISSION STATEMENT


Bocha Tea Lounge will offer a quality, tasty milk tea and boba. Since most of the boba tea shops serve milk teas made of powder, Bocha Tea Lounge will use tea leaves and milk to make a milk tea, so the milk teas will have a fragrance of actual tea, and taste richer and flavorful than these powder milk teas. Also, Bocha Tea Lounge has an original recipe for boba that makes boba more tender and smooth. In order to make Bocha Tea Lounge unique, we have four signature boba tea drinks. These four signature drinks have unique names and use special flavored tea leaves with colorful jelly and boba. The special flavored tea leaves are ordered from Lupicia Co., LTD. Lupicia company is located in Japan, carries very high quality flavored tea leaves. Even though, Bocha Tea Lounge offers a quality boba tea, the price range is average since the target is students. Also, Bocha Tea Lounge carries snacks, so students don’t need to go to another store to get food while they are enjoying our boba tea drinks. In order to avoid cost and time, the snacks are frozen products, so it is easy and less costly to prepare that its only need to fry. The inside of the shop has free Wi-Fi, so students can stay and study if they need to.

5 comments:

  1. Quality tea leaves are definitely a plus in my book...but will you still be able to turn a profit if your prices are comparable to those of your competitors who use normal tea?

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  2. when we want to open a business, we already calculate everything in order to have profit. And because we use better ingredients, we don't have much profits compared to other stores. This is also our strategy, we can attract more customers by using the same prices with higher quality. The more customers, the more profits we get. Thanks for asking.

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  3. Just by advertising what high quality tea leaves you use will draw more business in and customers will be willing to spend a little more if you decide to raise prices above the competition. Many customers are willing to spend more for quality which is who you could direct your advertising to.

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  4. Im a great fan of green tea, your mission statement tells us what you wanna achieve, however you gotta be aware there will be a big competion between yourself and other brands.

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